Sponsored Piaggio 5th term project.
Piaggio asked us to think of a new fresh way to create revenue, since the 2 wheels market is changing drastically. They younger generations are loosing interest in motorcycles and scooters.
My Idea was to revive a great brand with incredible design heritage and DNA that has never really been pushed to its potential, the Vespa Brad.
I wanted to extend the product line up of Vespa by re-introducing the Vespa Car.